For Evorra, this is an important milestone, but it is also a reflection of where the wider market is moving.

Audience planning and activation have become more complex. Agencies and brands are working with more data sources, more identity signals, more activation routes and more governance requirements than ever before. At the same time, they are under more pressure to prove that the audiences they use are transparent, effective and built from trusted data.

That is the problem Evorra was built to solve.

The round was led by York IE, with participation from FirstPartyCapital, V-Ventures, the investment arm of Stichting Veronica, Advanceo Capital and EnterpriseTech 34, alongside a group of angel investors from across the data and media industries.

York IE and FirstPartyCapital are both follow-on investors, and the funding will be used to accelerate product development and expand Evorra’s data provider network.

The investment also follows a period of strong growth for the business, with Evorra’s annualised revenue growing 4x year on year as independent agencies, media partners and brands continue to adopt the platform.

Why independent infrastructure matters

Audience decisioning is no longer just a media planning task. It has become an infrastructure challenge.

Buyers need access to better data, but they also need to know where that data comes from, how it is being used and whether the same audience logic can be deployed consistently across different platforms.

That becomes even more important as AI starts to play a bigger role in how marketing teams plan, build and activate audiences. The more automated workflows become, the more important it is that the underlying data is structured, governed and transparent.

Evorra sits independently above media channels, helping agencies and brands connect otherwise hard-to-reach data sources, build audiences with clear provenance and activate them across the platforms that matter.

“We started Evorra because while data was becoming more critical for digital marketing, it was becoming a lot harder to manage efficiently. The opportunity was to bring a disciplined approach to connecting otherwise hard to reach external data. We knew audience intelligence could be built outside the walled gardens. It needed an independent data network, and an economic model that meant no buyer had to build it alone.”

Aaron Ritoper, Co-founder and CEO, Evorra

Supporting the next stage of product and data growth

The funding will help Evorra continue to invest in the areas that matter most to agencies, brands and media partners.

That includes expanding the data provider network, improving audience intelligence and planning tools, supporting more activation routes and continuing to build transparency and provenance into every audience.

The goal is simple: to make it easier for teams to build better audiences, understand what sits behind them and activate them wherever they need to run.

“We invested in Evorra before the market had settled on where independent data infrastructure would sit. As AI accelerates marketing workflows, homegrown data solutions are being replaced with enterprise-grade infrastructure. Very few buyers can build that themselves, which is why we led this round.”

Marshall Everson, General Partner, York IE

Growing demand from independent agencies

Evorra’s growth has also been supported by increasing demand from independent agencies looking for enterprise-grade audience capability without having to build the infrastructure themselves.

In June, The Alliance of Media Independents launched AMIxEvorra, an exclusive instance of the platform for its 40+ member agencies. The first cohort includes The Specialist Works, VCCP Media, Mostly Media, MI Media, AMS Media Group and The Grove Media.

The partnership gives AMI agencies access to a dedicated Evorra instance, helping them build and activate audiences from trusted external and first-party data sources, with greater control and transparency.

“Provable effectiveness is top of the list for our members’ clients. Every agency that put Evorra to the test reached the same conclusion. It answers the real-world problems challenger brands are dealing with.”

Martin Woolley, Chair, The Alliance of Media Independents

What comes next

This next stage of growth will focus on continuing to build Evorra as the independent infrastructure layer for audience intelligence and activation.

That means:

• Expanding the data provider network available through the platform
• Building more advanced audience intelligence and planning capabilities
• Supporting consistent audience activation across media channels
• Strengthening transparency, provenance and governance across every audience
• Helping agencies and brands access enterprise-grade data infrastructure without having to build it alone

Audience strategy should not be locked inside one platform, one data source or one walled garden. It should be transparent, flexible and built around the outcomes agencies and brands need to deliver.

By building independent infrastructure above media channels, Evorra is helping agencies, brands and partners create more transparent, addressable and effective audiences, wherever they need to activate them.

To learn more about Evorra’s audience intelligence platform, get in touch with the team.

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AMIxEvorra is an exclusive instance for AMI members, with the data and integrations agencies need most, organising diverse user data signals for more controlled audience composition.

Meeting demand for privacy-centric audience activation

Evorra has already been stress tested with numerous clients and passed a rigorous evaluation procedure with several AMI member agencies. Members validated audience performance, transparency, data quality, security, partnership approach, and commercial terms. Evorra owns no data of its own, acting instead as an independent data layer that connects agencies to trusted, vetted sources and unifies them into accurate, identity-resolved addressable audiences.
Agencies see exactly what sits behind every audience, aligned to IAB data transparency standards. This partnership creates an on-demand capability for AMI members to execute privacy-safe, modern audience targeting without the need for IT overhead or complex setups.

Tom Wigley, AMI Chair of Digital, Data & Adtech and Chief Digital Officer at VCCP Media, has been at the forefront of this initiative. He believes that the combination of Evorra’s capability and the high service levels at indie agencies can unlock data opportunities for low- and mid-spending clients who may have thought this level of sophisticated data use was out of reach.

“This is exactly what the future of addressable media is about: being transparent, agile, privacy-safe, and highly effective,” says Wigley. “For the first time, mid-market brands can have complete confidence in what constitutes their audiences, with total transparency over where the data is coming from. The strength of this solution is its flexibility; it can be used precisely when it is right and genuinely adds value. Clients get premium targeting exactly as required, without their entire adtech stack needing to be completely rewritten.”

Tom Wigley, AMI Chair of Digital, Data & Adtech and Chief Digital Officer at VCCP Media

What the partnership enables

The approach is deliberately client-centric. Evorra is committing meaningful time and resources to help agencies educate clients where needed, supporting on-boarding bespoke data partners and to build easy-to-sign-off test campaigns, lowering the barrier to first-hand experience of the platform’s potential.

AMI Chair, Martin Woolley, comments

“We’ve identified that provable effectiveness is at the top of AMI members’ clients’ wish list. Every agency that put Evorra to the test came to the same conclusion: they were perfect for the real-world issues challenger brands face. This is a game-changer, and after a lot of due diligence, we can’t wait to get started.”

Our Co-Founder and CEO, Aaron Ritoper, highlighted AMI and its member agencies’ shared ambition to give independent agencies greater control, transparency and effectiveness across audience activation, saying

“AMI and its member agencies have recognised that an efficient media buy starts with a data infrastructure layer they control, sitting across media channels to orchestrate the best result for every advertiser. We are proud to partner with them to put our technology behind this UK independent agency initiative.”

The rollout will be phased in cohorts, with the first cohort including The Specialist Works, VCCP Media, Mostly Media, MI Media, AMS Media Group and The Grove Media.

Together, AMI and Evorra are making advanced audience capabilities more accessible to independent agencies and the clients they support.

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The partnership enables agencies and brands to tap into LoopMe’s audiences including 23+ million profiles in Australia, combined with Evorra’s activation infrastructure, supporting compliant and privacy-first audience delivery across Meta and other social channels.

Meeting demand for privacy-centric audience activation

As walled garden platforms continue to evolve their data and privacy requirements, agencies increasingly need reliable, scalable ways to activate audience data inside ecosystems like Meta. LoopMe’s PurchaseLoop and other behavioural segments offer strong retail-centric signals, while Evorra provides the infrastructure that makes those audiences available and actionable within the Evorra Marketplace.

With this integration, agencies can quickly discover, enable and deliver LoopMe audiences into their clients’ Meta campaigns, without the need for bespoke setup or manual file transfers.

“LoopMe’s audience signals, particularly PurchaseLoop, offer a valuable layer of behavioural insight for agencies activating inside social platforms. By providing an efficient way to access LoopMe data, we’re helping agencies quickly push high-quality segments into Meta and other channels in a compliant, scalable way.”

Aaron Ritoper, CEO and Co-founder, Evorra

What the partnership enables

Through the Evorra Marketplace, LoopMe Audiences including PurchaseLoop  segments can be:

• Discovered and enabled directly in Evorra
• Delivered into Meta social platforms for use in campaign targeting
• Activated at scale, with campaign management and governance controls
• Managed in a privacy-centric, compliant workflow

This unlocks a smoother workflow for agencies who want strong retail-linked audience signals without the operational friction of standalone onboarding.

“LoopMe’s audience signals, particularly PurchaseLoop, offer a valuable layer of behavioural insight for agencies activating inside social platforms. By providing an efficient way to access LoopMe data, we’re helping agencies quickly push high-quality segments into Meta and other channels in a compliant, scalable way.”

James Parker, Head of APAC, LoopMe

To learn more about LoopMe audiences available in the Evorra Marketplace, or to see how easy it is to activate them in your campaigns, contact your Evorra rep.

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As the digital advertising landscape evolves, the need for scalable, cookieless solutions that respect user privacy has become paramount. By integrating ID5’s universal identifier into Evorra’s platform, we empower our clients to recognise users across various devices and environments without relying on traditional cookies. This integration ensures that advertisers can build and activate high-quality first- and third-party audiences while maintaining full control over data usage and compliance with global privacy regulations.

Advertisers worldwide are grappling with the need for a future-proof, privacy-led approach to targeting,” said Aaron Ritoper, CEO at Evorra. “Our partnership with ID5 not only addresses these needs but also sets a new benchmark for global, cookieless activation. Together, we empower media buyers to run efficient, high-quality campaigns—across all digital channels, including CTV, audio, gaming, mobile, and browsers—without compromising performance or privacy.”

Aaron Ritoper, CEO and Co-founder, Evorra

This partnership underscores Evorra’s commitment to delivering next-generation audience solutions that prioritise compliance, performance, and ease of use. By collaborating with ID5, we continue to lead the way in providing our clients with the tools they need to navigate the evolving digital advertising landscape successfully.

Together ID5 and Evorra are simplifying the data process for media buyers and making it easier for them to generate and activate audiences for campaigns,” said Caitlin Borgman, Chief Commercial Officer at ID5. “Evorra’s easy to use platform coupled with ID5’s innovation identity resolution technology empowers advertisers to build and activate audiences seamlessly.”

Caitlin Borgman, Chief Commercial Officer, ID5

Stay tuned for more updates as we continue to expand our partnerships and enhance our platform’s capabilities.

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We could not be more proud and exited to be partnering with the7stars one of the United Kingdom’s largest independent media agencies, to lead the way in compliant and addressable audience building and activation for their clients.

Our co-founder and CEO, Aaron Ritoper was praising the7star’s innovation and willingness to integrate the Evorra proposition into their client offering.

the7star’s level of innovation and openness to implement the Evorra proposition as part of its client offering and world class technology approach was phenomenal”. He added “All agencies are waking up to the reality that traditional audience data is increasingly unable to provide solid insight and performance. The demand for solutions like Evorra’s is increasing, and leaders like the7stars are quick to identify and adopt them.

Evorra’s compliant and addressable data footprint is rapidly expanding across the UK and globally, with new data partners working with the platform to ensure transparent, secure, and controlled use of their data. Agencies like the7stars are at the forefront of this next-generation data reality, spearheading the move towards truly compliant, cookieless, and addressable targeting approaches.

Adam Chugg, Head of Data and Technology at the7stars said: 

Ensuring the quality and scale of marketing data are important factors that determine campaign performance. Evorra’s innovative platform and its vision for the role of addressable audience data make it a clear opportunity for our agency and its clients. As a result, Evorra is now a foundational part of our actionable audience ecosystem Gravity Connect.

Evorra’s growth since launch has been impressive, with a steady increase in clients globally, including the US, the UK, France, the Middle East and Spain . This growth can be attributed to Evorra’s hands-on partnering mentality and support for its clients, which has been a key differentiator in the burgeoning, next-gen data SaaS space.

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😱 CPM Recalibration Pain: eCPMs will increase, as addressable identifier coverage intensifies. Increased bid density on new ID solutions and supply issues are driving this today, however, expect a reassessment and recalibration of CPM expectations northward into 2024 for agencies and brands as something they will need to get used to. 

⛓️ Increased Use of Blockchain for Data Privacy: While limited today, blockchain technology will be increasingly employed across data and digital media use cases. We are already seeing players like @IBM @Mediaocean, @Verasity, @Brave, @Bitclave and of course @Evorra working across different advertising use cases, expect more. 

👱 Increased Adoption of First-Party Data: With the phasing out of third-party cookies, marketers will focus more on collecting first-party data directly from their customers. This will not be easily and immediately scaleable for many as they rethink their value proposition to customers / users and how to convince them to provide details and opt-in to something which up to now has been freely accessible. Also, with machine generated emails spoofing real email addresses, the first-party journey won’t be easy. Platforms like @lockr will at least help in the transition on the last point. 

💬 Contextual advertising limits: Contextual advertising will grow (unsurprisingly). This ‘no-brainer’ prediction will come up against increasing problems however including, challenges in performance and measurement; weakness in targeting more niche audiences efficiently; limited scope for retargeting; limited personalisation and dependence on content quality which won’t always be there as long-tail publishers die off …. see 👇

☠️ The death of fraudulent long-tail publishers: @fouanalytics does a good job of reminding us how bad the long-tail of publishers is because of fraud, and how the ad ecosystem today keeps that alive largely due to the reliance of 3rd party cookies. The fraudsters won’t go down with a fight, but, there will be significant rationalisation. This will, of course, have knock on effects (see CPM recalibration above) 

🤖 Increasing application of AI into day-to-day digital advertising use cases: @martech 2023 analysis of ad and martech companies showed that the rapid increase of entrants in 2023 was driven by AI based platforms. This won’t stop. Don’t expect the AI dust to settle in 2024 but do expect some valuable, replicable and accessible use cases to start flourishing, including, increased use of AI in privacy-compliant audience creation @Evorra, fraud detection @Moat, programmatic optimisation @TheTradeDesk, and content creation / personalisation @Synthesia, @Copy.ai @Celtra.

🔒 Clean Room reckoning: Privacy-enhancing platforms like Clean-Rooms will have a tough 2024. Competition, increasingly sophisticated ‘built-in’ and cost efficient capabilities from the likes of @AWS, and still a faltering ability to prove out day-to-day cost/benefit use cases for digital media activation will hamper efforts. One likely response, the decrease of set-up and ongoing costs to run Clean Room instances from some of the bigger players, and dare we predict, consolidation?

🌏 Increasing focus on sustainable and ethical data use: Growing consumer awareness, regulatory pressures, CSR and ESG corporate initiatives, investor expectations and new platforms like @goodloop @ecosia, will drive a more dedicated use and expectation of using technologies and approaches in ad and martech which are both good for people and good for the environment. 

✅ Opt-in / Opt-out simplification: From requirements to equally promote ‘Reject All’ to consent language so easy a 12 year old can understand, expect the barrage of opt-in / opt-out mechanisms to not necessarily decrease, but, become at least a tad more palatable. 

🆔 Consolidation of Identity Solutions: while hardly out of the gate, we expect to see the consolidation or, or at least the close partnering of, the new Universal Identity solutions. Scale and scope limitations and the ramp to scale for a myriad of Universal ID options won’t be quick enough for advertisers and brands to have faith in using them across all campaigns. Consolidation will start to emerge across providers.

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We are really excited to announce our Data Clean Room partnership and integration with AppsFlyer, the world’s leading mobile marketing analytics and attribution platform. Through our partnership, AppsFlyer’s Data Clean Room customers will have a greater ability to enrich data and enhance insights, activation and measurement leveraging Evorra’s leading, global data set.

In today’s data-driven world, where insights fuel innovation, responsible collaboration is paramount. Our Data Clean Room partnerships establish a secure place where data-informed insights and privacy protection converge harmoniously. By prioritizing both the power of analytics and the sanctity of individual privacy, we are setting a new standard for ethical data utilization, fostering industry collaboration, and enabling businesses to navigate the data landscape with confidence.

Edik Mitelman, General Manager Privacy Cloud, AppsFlyer

Partnering with AppsFlyer’s Data clean room is the first of several new global partnerships Evorra will be announcing as it helps to bring the world of digital marketing, targeting, measurement and optimisation into a more compliant future.

Partnering with leading technologies like AppsFlyer, via a clean room approach, is fundamental to how brands and agencies will need to approach data collaboration moving forward. Evorra is excited about the partnership and value it can bring to both our Data Partners and AppsFlyer’s DCR clients given the scale and scope of our respective client and data footprints. Most of all, the expanded data enrichment, insight, measurement and performance outcomes from the partnership can occur in a secure and privacy compliant technical and data framework, which is crucial.

Aaron Ritoper, CEO and Co-founder, Evorra

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We are incredibly excited to announce a further milestone, as we surpasses the half-a-billion mark for the onboarding and integration of compliant, addressable, and cookieless audience profiles on our platform.

With our privacy-first technology, we have has made it easier for marketing teams and agencies to build or monetise compliant and fully addressable audiences at scale across major, digital activation channels. Our platform has been designed to minimise costs, maximise transparency, and ensure addressable data compliance, making it an ideal solution for brands and agencies alike in the burgeoning cookieless future of the internet for advertising. 

We are excited to have reached this significant milestone, and it is a testament to the hard work and dedication of the entire Evorra team. Our platform has been designed with the needs of brands and agencies in mind, and we believe that our privacy-first approach is what sets us apart from other audience platforms on the market.

Aaron Ritoper, co-founder and CEO of Evorra

Since its launch, we have been working tirelessly to build a truly global audience platform that offers specific depth across key markets in Europe, the US, the Middle East, and Australia. With our growing data footprint across key markets, Evorra is quickly becoming the go-to platform for brands and agencies looking to reach their target audience with greater accuracy and at scale in an addressable and compliant manner.

Our platform is constantly evolving to meet the needs of our clients, and we believe that our continued commitment to privacy-first technology will be the key to our success.

Aaron Ritoper, co-founder and CEO of Evorra

As the world continues to move towards more privacy-focused technologies, we are well-positioned to become a leader in the audience platform space. With our emphasis on compliance, transparency, and innovation, Evorra is quickly becoming the platform of choice for brands and agencies looking to build or monetise compliant and fully addressable audiences at scale.

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Feels like it is the week of partner announcements! We are really pleased to share that Evorra has partnered with Crimtan, the global programmatic data solutions company, to spearhead the use of compliant and addressable audience building and activation for Crimtan’s brands in the Middle East. This adds to Evorra’s existing partnerships with Crimtan’s offices in the United Kingdom and the United States.

Crimtan’s level of innovation and openness to implement the Evorra proposition as part of its client offering was phenomenal. All agencies are waking up to the reality that scaled, addressable and compliant audience targeting will become incredibly difficult moving forward. Solutions like Evorra’s are not only needed, they are in increasing demand. Leaders are always the quickest to understand and move, Crimtan showed us that. 

Aaron Ritoper, co-founder and CEO of Evorra

Evorra’s data footprint across the Middle East is growing. New data partners are increasingly working with Evorra in the region to ensure they can manage their data’s use transparently, securely and with full control. Agencies like Crimtan are the first to benefit from this next-generation data reality and spearhead the move to truly compliant, cookieless and addressable targeting approaches.

We are excited to partner with Evorra to help us build relevant, targeted and consented audiences in the MENA region and ensure complete transparency and compliance across all our campaigns. Crimtan’s unique combination of proprietary technology and expertise, combined with Evorra’s privacy-first approach, means we will be able to effectively target more relevant prospective and returning customers in the Middle East than ever before.

Philippe Khouri, Commercial Director (MENA) at Crimtan

Partnerships with innovative and forward thinking technology and agency partners like Crimtan are a testament to both the excitement and relevance of the Evorra platform for agencies and brands. We found the speed and hands-on partnering approach shown by Crimtan to be part of what we have launched with Evorra meant we were able to start bringing the benefits of Evorra to their clients quickly. We are excited and looking forward to our growing relationship across the Middle East and globally with the Crimtan team.

Aaron Ritoper, co-founder and CEO of Evorra

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We are excited to announce our global partnership with PubMatic. PubMatic’s independent technology infrastructure is one of the leaders in delivering digital advertising’s supply chain of the future and enabling compliant and addressable audience building at scale. The synergies between it and Evorra’s vision of delivering a next-generation audience approach for agencies and brands are electric.

With the data and privacy landscape continually evolving, brands require data marketing technology solutions that enable them to protect consumer privacy on an individual level. Meanwhile, the same data needs to be easily accessed by marketing teams to enable them to remain agile and use the data to build competitive advantage and value.

We’re delighted to partner with PubMatic and bring their sell-side platform  and Connect technology to our clients to enable them to achieve their marketing goals in a privacy-first way. PubMatic’s leading technology allows our global clients to easily build and create Deal IDs within the Evorra platform  to activate on the demand-side platform of their choice while maintaining security, compliance and addressability of the audiences created

Aaron Ritoper, co-founder and CEO of Evorra

PubMatic’s integration into Evorra increases the scope for brands to reach incremental audiences, at scale. Brands also benefit from the breadth and depth of PubMatic’s global, premium inventory and audiences. Evorra’s clients can leverage the segments they build on Evorra to reach target audiences via PubMatic, seamlessly and in a fully privacy-safe way. 

First-party data is a brand’s most valuable asset for maximising digital marketing performance. By partnering with Evorra, we have made it easier for brands to harness the value of this data. Our sell-side technology and targeting capabilities to more brands, in combination with Evorra’s data marketing solutions, helps brands activate data and get more out of their digital advertising and technology investments.

Mark Williams, Senior Director, Audience Solutions, EMEA at PubMatic

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