About Evorra

Evorra is the audience intelligence platform for performance, delivering multidimensional audience profiles that grow more precise with every signal. The independent infrastructure layer the media ecosystem has been missing

Our aspirations

When data privacy regulation tightened and consumers demanded accountability, many concluded that responsible data marketing was simply too difficult. The easier path was to hand control to walled garden platforms or abandon audience targeting altogether in favour of contextual signals

At Evorra, we saw it differently

We believed responsible data marketing was not only possible. It required a different foundation. One where every data owner stays in control of their data at all times, managing their own licensing rules to honour the promises made to their consumers. And one where buyers could work flexibly with vast fragmented signals without depending on technical data analysts or proprietary platform logic

The answer was a neutral data layer, sitting independently above and across all channel platforms, with consistent governance built in from the start.

As Evorra became the foundational layer for how many of the world’s leading independent agencies work each day, the impact became clear. Advertisers were building their own data intelligence, independent of any platform’s limitations, for the first time

Our mission is to deliver the highest possible audience performance with unbeatable economic efficiency, for every agency and brand that knows their audience strategy should belong to them

Precision intelligence for audience decisioning

Intelligent personas replace static profiles, continuously shaped by the signals that define real digital behaviour
Precise audience intelligence that flows fluidly between systems, ready for decisioning at any moment without bottlenecks or manual intervention
Evorra’s data infrastructure specialists ensure resources are deployed where they create the most value, eliminating waste and maximising the performance of every signal processed

A more balanced relationship with every channel

Channel platforms are optimised for platform outcomes. Without an independent intelligence layer, misaligned incentives and black box execution put your strategic plan at risk the moment it enters a proprietary environment
Evorra orchestrates audience decisioning across a growing array of digital environments and experiences, giving buyers a consistent intelligence layer that works above and across every channel
Finding positive ROI audiences is one thing. Finding enough of them to scale a digital business is another. Evorra’s infrastructure is built to surface the performance opportunities that growth actually requires

Our foundations

These are not aspirations. They are the principles built into every layer of Evorra’s infrastructure, defining what every client, partner, and data provider can expect from us. Integrity, Precision, Independence, Efficiency, and Transparency

Evorra operates as a neutral layer above and across the ecosystem. We take no position on which platforms buyers choose, which providers they work with, or how they define their audience strategy. Our integrity is structural, built into infrastructure that serves every participant equally, without favouring any single channel, provider, or client

Precision is our north star. Controlling the complexity of big data to deliver reliable audience intelligence is a significant ambition. We pursue it with full transparency. We won’t always get it perfect. But we never hide our work, and we are relentless in making our systems sharper, our signals richer, and our results more reliable with every iteration

Independence is the freedom to differentiate. Evorra provides the signals and infrastructure. What agencies and brands do with them is entirely their own. The unique audience strategies built on Evorra belong to the clients who built them. Their intellectual property. Their competitive edge. Their reason for winning the business in the first place. Evorra exists to serve the intelligence. Our clients exist to know their advertisers better than anyone else

Efficiency is built into the Evorra model. Shared enterprise-grade infrastructure eliminates the costly data processing that every participant would otherwise fund alone. Smart signal unification replaces the fragmented, siloed applications that do one job at high cost. Multi-market capability is built in, not bolted on. The result is an operating model that compounds value across clients, markets, and signals, without compounding complexity

At Evorra, you should never have to guess what’s inside your audience. Every signal carries its provenance and every interpretation follows consistent governance definitions, surfacing the statistics that matter for optimisation. What you build on Evorra, you can see, understand, and adjust

The leadership team

Our founding team brings together decades of experience across media, data, engineering, and commercial strategy. We’re united by a shared ambition to apply the latest advancements in cloud technology, AI, and privacy-aware design to build a platform that enables smarter, faster, and more collaborative audience intelligence for the entire marketing ecosystem

Aaron Ritoper

Co-Founder/CEO

Aaron started his career running data warehouse implementations for HP, before moving into digital commerce with Amadeus, where he led product management for what would become one of the world’s first and most successful SaaS online booking reservation systems.

Aaron then moved to join the founders of Skyscanner, driving global commercial development, global brand relationships and helping to secure major funding. Travelzoo subsequently brought Aaron in to launch and operate new media businesses in Europe. Inspired by the rise of programmatic and data driven advertising, Aaron then moved to join Sojern’s management team and led international development across EMEA and the Asia Pacific.

As the advertising industry evolved, Aaron had the vision for Evorra as a platform to empower brands to take back control of their digital audience. And so, the Evorra journey began from France, where Aaron is based.

Warren Chang

Co-Founder/COO

Warren started his career in marketing consulting, helping clients ranging from venture-backed start-ups to Fortune 500 companies. Later, he joined an online media company Travelzoo, where he held various senior leadership positions including Vice President & General Manager, Search.

During his tenure, Warren launched and managed Fly.com, which quickly became one of the premier travel sites in North America. Following Travelzoo, Warren was COO of Cox & Kings, The Americas, where he led the business transformation of the company resulting in significant growth.

Recognizing online marketers’ need for more transparent and higher quality, privacy-first data, Warren joined his co-founders to launch Evorra and is based in New York.

Alain

CTO

Alain spent twenty years at Alcatel-Lucent and five at Nokia, working across the full engineering stack and ultimately leading cloud architecture and digital innovation at R&D level. Solving infrastructure problems at global scale, under the demands of two of the world’s most complex technology organisations, is the foundation he brings to Evorra.

As CTO, Alain architects the platform’s signal intelligence, identity coordination, and data governance layers. Processing vast fragmented signals into precise, governed audience intelligence is exactly the kind of deep, unforgiving infrastructure problem he has spent his career solving