Monetisation options for data providers will become increasingly scarce due to the data and regulatory changes sweeping the internet. Evorra provides a safe, compliant and increasingly scaled way to maintain and increase yield from data monetisation. We do this by leveraging the latest clean-room technologies and approaches to help ensure compliance and scale, while overcoming the many limitations of clean-rooms today.
Evorra has been designed for brands who care about protecting consumer privacy. Some organisations may choose to license their marketing data without clean room data protections, but that’s taking unnecessary risks and does not reflect an understanding that each marketing action must be rooted in consumer trust and confidence that the businesses they frequent will only facilitate marketing where it is reasonable and relevant.