Evorra seeks to make every marketer in the world, a data-driven marketer.
Advertising has funded the open Internet, and that’s mostly a good thing. However, regulatory and technical controls struggled to keep up with the advancement of data marketing technology and consumers started forcing industry reform with ever stricter privacy policies. Evorra has been built to support responsible data advertising where each consumer is able to grant or revoke permission for marketing activities based on their business relationships with the brands they use.
For too long, overly complicated data platforms have meant data was stuck in analyst and engineering teams in organisations. This greatly limited the ability for organisations to truly use data to build competitive advantage and create value. Also, data platforms are far too complicated and costly. We don’t believe that should be the case.
Evorra was designed to protect consumer privacy and make the ad tech industry accountable for exactly what data is used in marketing campaigns. We wanted to put a stop to data leakage and misuse of data which did not respect the explicit contract between each brand and its end consumers.
We aspire to enable privacy compliant data to flow at scale and cost efficiently in organisations. We don’t believe the world’s data should be controlled by the few. We seek to empower all individuals in businesses to truly unlock the power of audience data; from marketing, media and advertising interns, to CMO’s and the heads of agencies. And all of this, with cost efficient approaches in mind.