About Evorra

Evorra is the Audience Intelligence Platform built for modern marketing. We unify fragmented audience data into intelligent, privacy-first user profiles, powering smarter activation across every channel. Brands, agencies, and managed service teams trust Evorra for radically simplified, compliant data workflows that scale

Our aspirations

At Evorra, we’re reimagining how marketing profiles are created, understood, and activated

For too long, audience data has been static, stuck in legacy segments or siloed in tools that few could use. We believe the future lies in dynamic, intelligent user profiles that continuously evolve to reflect what relevance means to each individual

Our aspiration is bold: to make every marketer a data-driven marketer, by making powerful audience intelligence accessible, intuitive, and effective

As consumers demand greater transparency and control, Evorra enables brands, agencies, and data owners to collaborate responsibly with the consented data they already possess. By connecting these fragmented signals, teams can achieve the scale and precision required for modern marketing, while maintaining the privacy promises they’ve made to their customers

We’re building a platform where collaboration drives performance, where data flows with purpose, and where marketers at every level can execute audience targeting without complexity or compromise

Evorra was designed to power the next generation of marketing: intelligent, interoperable, and trusted by design

Turning marketers into data marketers

Evorra’s intelligent identity resolution engine associates a wide range of user identifiers to build stable, privacy-compliant profiles. These unified identities are designed for cross-channel targeting, giving marketers a trusted and consistent way to reach real individuals across platforms and media environments
We enable the onboarding and association of diverse audience signals, including intent, interest, demographics, and behavioural attributes. These signals are continuously linked to evolving user profiles, enabling marketers to reliably segment audiences with greater depth, flexibility, and strategic precision
With Evorra, marketers don’t need to rely on technical teams to unlock data value. The platform empowers anyone to explore, model, and activate intelligent audiences, simply. Privacy, compliance, and interoperability are built in, so teams can focus on performance without the burden of complexity

A movement in support of the open Internet

The demise of the third-party cookie, while a fantastic move for privacy, could mean that the world’s internet data is controlled by the few. Monopolies have never been great, except for the monopolies themselves.
Without the development and adoption of decentralised services that support privacy-compliant data, brands will be fully dependent on walled gardens who have claimed the world’s first-party data as their own.
Supporting an open, compliant internet is about recognising the threat of monopolies and supporting independent solutions where brands have control to build and use data they choose, transparently.

Our foundations

Our five foundations sum up Evorra’s values and guidelines and define who we are, what we do and how we do it. Privacy, Integrity, Simplicity, Efficiency and Transparency are the guiding forces of our operations.

Evorra is challenging the status quo when it comes to audience transparency, enabling privacy by design and direct brand data sourcing model.

Evorra does not hide where its data is coming from, or what it is made up of.
Users can see the source of data, how refreshed any data points are and know what data is contributing to the audience CPMs they are creating.
Evorra provides the tools for this transparency to occur at all points of the data journey for its users.
Evorra is helping to lead and set the standards in an industry which desperately needs more transparent ways of working.

Evorra is leading by example, doing the right thing by all data. Consistently keeping it safe, not sharing and limiting its movement.

We respect privacy and this is why we only have compliant, addressable first-party data on our platform.
We are honest, we are not going to hide behind any hidden walls or bots. If there is something you’re not sure of just ask us.
We work across accepted global standards for data privacy and enable additional control elements via the Evorra platform.

Our goal is to create a platform which is beautifully simple to use.

We have created a platform that won’t require days of training, simply sign up and off you go. It’s that simple.
Evorra does not stop you doing what you want to with audience data because of complex integrations or prohibitive commercial agreements. We’ve made all aspects of working with us simple.
For all our initial customers, Evorra will provide the resources to take on the strain and complexity when onboarding data, then, provide easy self-service tools to do so.

We understand time and money are important to us all, this is the reason why we don’t want to waste yours nor ours.

Everyone is busy, and here at Evorra we want to take the load off our clients. This is why we will do all the heavy lifting such as helping to upload data for organisations looking to compliantly monetise their audiences.
We don’t want you spending hours and hours building out an audience, this is the reason why we created a platform that can produce rich audiences in clicks, not code.
We have created a platform where the user fully controls the cost of the audience. This to help ensure they meet their budget, campaign and ROI objectives.

We are committed to providing increasing transparency on sources of data, costs attributed to any data on our platform and how data on the platform is used.

Only 100% compliant, addressable first-party is ever used in the Evorra marketplace, you can trust that everything is opted in.
You have the power to set access and usage permissions for your data when monetising it.
As a data monetiser, full auditing of all data use on the platform ensures that you can see exactly what data of yours is being used

The founding team

Our founding team brings together decades of experience across media, data, engineering, and commercial strategy. We’re united by a shared ambition to apply the latest advancements in cloud technology, AI, and privacy-aware design to build a platform that enables smarter, faster, and more collaborative audience intelligence for the entire marketing ecosystem

Aaron Ritoper

Co-Founder/CEO

Aaron started his career running data warehouse implementations for HP, before moving into digital commerce with Amadeus, where he led product management for what would become one of the world’s first and most successful SaaS online booking reservation systems.

Aaron then moved to join the founders of Skyscanner, driving global commercial development, global brand relationships and helping to secure major funding. Travelzoo subsequently brought Aaron in to launch and operate new media businesses in Europe. Inspired by the rise of programmatic and data driven advertising, Aaron then moved to join Sojern’s management team and led international development across EMEA and the Asia Pacific.

As the advertising industry evolved, Aaron had the vision for Evorra as a platform to empower brands to take back control of their digital audience. And so, the Evorra journey began from France, where Aaron is based.

Warren Chang

Co-Founder/COO

Warren started his career in marketing consulting, helping clients ranging from venture-backed start-ups to Fortune 500 companies. Later, he joined an online media company Travelzoo, where he held various senior leadership positions including Vice President & General Manager, Search.

During his tenure, Warren launched and managed Fly.com, which quickly became one of the premier travel sites in North America. Following Travelzoo, Warren was COO of Cox & Kings, The Americas, where he led the business transformation of the company resulting in significant growth.

Recognizing online marketers’ need for more transparent and higher quality, privacy-first data, Warren joined his co-founders to launch Evorra and is based in New York.

Piero Poli

Co-Founder/CCO

Piero started his career at Deloitte Digital establishing its first Digital Marketing function in Australia. Moving to London, Piero led strategy and commercial roles within Omnicom and Warner Music before moving to Spain with Havas Media, managing some of their largest global clients.

He was then asked to develop the digital capabilities for Havas across the Middle East. Piero grew Havas to become the third largest, multi award winning, digital agency across the Middle East in three years.

After running his own successful digital transformation and data consultancy across Europe, and spending a rewarding year co-parenting his newborn, he co-founded Evorra and is based in Melbourne Australia, leading Evorra’s commercial activities globally (and still happily co-parenting).

Evorra Advisors

Evorra is fortunate to have the guidance and supports of some of the world’s leading experts across data, data ecosystems, privacy and partnerships. We work closely with our advisors to ensure Evorra is not only making a real and positive difference to the better use of data within the ecosystem but is doing that in an innovate and user friendly way.

Steve

Strategy / Data Ecosystem

Liveramp | The Trade Desk

Steve has extensive experience in the data driven marketing sector. He is currently the Vice President of Data Partnerships for The Trade Desk covering the EMEA and APAC regions. From this position he is well placed to see emerging trends across the data ecosystem and to understand the needs of Advertisers and their Agencies as well as those trying to monetise data. Prior to joining The Trade Desk Steve led LiveRamp’s European Data business, developing extensive knowledge of the Identity landscape – an area driving massive change in the industry. Steve also acts as an Independent Advisor to HMRC (the UK tax authority) in the area of customer experience and the use of data.

Agathe

Legal and Privacy

DMI International | IAPP

Agathe is a trained lawyer with over 10 years experience in the digital and privacy space. Working with global organisations including Vodafone, she has helped lead the creation of guidelines for engineers to understand how to implement EU privacy recommendations and regulation. A regular conference speaker on the requirements of technical organisations with data and privacy, she also writes extensively on privacy and teaches privacy regulation including GDPR across Europe in multiple languages. Agathe holds 2 master’s in business law in the UK and in Spain and is a certified privacy professional from the IAPP. She is also part of the certification board of the IAPP for the last 5 years.

Jump onboard

We’re on the lookout for exceptional talent to help grow the Evorra platform. If you think you’d be a good fit in our team, please let us know.

Get in touch

Our investors

If you are interested in finding out more, or investing in the Evorra journey to protect consumer privacy within digital advertising, we’d love to hear from you

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