- Clean Room / Data Vault infrastructure
- Zero / minimal movement of data philosophy
- Deterministic / First-Party / Fully compliant
Why Evorra?
There are a plethora of data services making promises when it comes to privacy, transparency and data security. So how are we different?
Built on the latest Data Clean Room technology
Data Clean Rooms are the foundational technologies which will underpin scaled, privacy compliant audience and data as a service technologies moving forward. Evorra has been built from the ground up with that in mind.
Why? So that anyone using Evorra can rest assured there is compliant, privacy-controlled data at the core.
Our place in the ecosystem
Evorra takes the most important privacy, control and scale elements across the data and audience technology space and brings it together with absolute simplicity for our clients. Our focus is on privacy-first audiences at scale, and we don’t overcomplicate that. As the Evorra platform evolves, we will increasingly integrate across CRMs, CDPs, Data Brokers and Open Authentication platforms to ensure interoperability, flexibility and relevance.
Typically large, complicated and costly platforms are increasingly being built on data clean-room technologies. They focus on one-to-one integrations or matching of internal data sets with external data sets for activation.
Where we’re the same
Where we’re different
- Simplicity in use and data integration
- More efficient commercial model
- Built for marketers, not data scientists
CRM systems help with contact management, sales management, agent productivity and more, while CDPs are data management systems that have unified and persistent data identifiers which help organise marketing data collected within an organisation.
Where we’re the same
- Zero / minimal movement of data
- Fully compliant, first-party deterministic data
Where we’re different
- Compliant, first-party data outside the organisation
- Simplicity in use and data integration
- Laser-focused on building great audiences
Marketplaces which sell or license pre-defined audiences from a buyer to a seller, usually for use in digital advertising or marketing.
Where we’re the same
- Audience building at scale
- Focus on first-party, deterministic data sets
- Focused on audiences for campaigns
Where we’re different
- Simplicity in use and data integration
- Transparency / Control / 100% trust
- Zero / minimal movement of data philosophy
Specific technology providers, with their own identification solution, who aggregate audiences for use in digital advertising and marketing.
Where we’re the same
- Audience building at scale
- Focus on first-party, deterministic data sets
- Focused on audiences for campaigns
Where we’re different
- Simplicity in use and data integration
- Interoperability
- Zero / minimal movement of data philosophy
Publisher-focused technologies which do not target audiences, with more users of websites and they assume what advertising is most relevant for them based on what they are looking at.
Where we’re the same
- Campaign activation in a cookieless world
Where we’re different
- Simple, open platform
- Transparency / Control / 100% trust
- Zero / minimal movement of data philosophy
What makes us unique?
We’re intuitive and simple to use
Evorra is built for marketers, not data scientists. We empower day-to-day marketers to become data-driven marketers, simply and cost effectively.
We’re looking out, not just in
Evorra enables brands to leverage valuable and relevant datasets outside their organisations, not just their own audiences.
We’re not opaque data brokers
We make the licensing and use of audiences 100% transparent, flexible and controlled, with privacy at the core.
We work across ID solutions
We work closely with all open authenticators. Evorra can leverage any identifier to assist in scaling the size of an audience and matching it for activation.
We only do first-party data
Evorra uses fully compliant first-party data. Which enables brands to know the exact audience they are building, giving full control over the data variables used.
We’re transparent with your data
We enable the activation of audiences across an increasing range of major platforms as all audiences are opt-in, transparent and compliant.