- Clean Room / Data Vault infrastructure
- Zero / minimal movement of data philosophy
- Deterministic / First-Party / Fully compliant
There are a plethora of data services making promises when it comes to privacy, transparency and data security. So how are we different?
Built on the latest Data Clean Room technology
Data Clean Rooms are the foundational technologies which will underpin scaled, privacy compliant audience and data as a service technologies moving forward. Evorra has been built from the ground up with that in mind.
Why? So that anyone using Evorra can rest assured there is compliant, privacy-controlled data at the core.
Our place in the ecosystem
Evorra takes the most important privacy, control and scale elements across the data and audience technology space and brings it together with absolute simplicity for our clients. Our focus is on privacy-first audiences at scale, and we don’t overcomplicate that. As the Evorra platform evolves, we will increasingly integrate across CRMs, CDPs, Data Brokers and Open Authentication platforms to ensure interoperability, flexibility and relevance.
Typically large, complicated and costly platforms are increasingly being built on data clean-room technologies. They focus on one-to-one integrations or matching of internal data sets with external data sets for activation.
CRM systems help with contact management, sales management, agent productivity and more, while CDPs are data management systems that have unified and persistent data identifiers which help organise marketing data collected within an organisation.
Marketplaces which sell or license pre-defined audiences from a buyer to a seller, usually for use in digital advertising or marketing.
Specific technology providers, with their own identification solution, who aggregate audiences for use in digital advertising and marketing.
Publisher-focused technologies which do not target audiences, with more users of websites and they assume what advertising is most relevant for them based on what they are looking at.