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We are thrilled to announce our strategic partnership with ID5, a leading identity provider specialising in privacy-first identification solutions for digital advertising. This collaboration aims to enhance addressable, compliant audience targeting for advertisers and media buyers worldwide.
As the digital advertising landscape evolves, the need for scalable, cookieless solutions that respect user privacy has become paramount. By integrating ID5’s universal identifier into Evorra’s platform, we empower our clients to recognise users across various devices and environments without relying on traditional cookies. This integration ensures that advertisers can build and activate high-quality first- and third-party audiences while maintaining full control over data usage and compliance with global privacy regulations.
Advertisers worldwide are grappling with the need for a future-proof, privacy-led approach to targeting,” said Aaron Ritoper, CEO at Evorra. “Our partnership with ID5 not only addresses these needs but also sets a new benchmark for global, cookieless activation. Together, we empower media buyers to run efficient, high-quality campaigns—across all digital channels, including CTV, audio, gaming, mobile, and browsers—without compromising performance or privacy.”
Aaron Ritoper, CEO and Co-founder, Evorra
This partnership underscores Evorra’s commitment to delivering next-generation audience solutions that prioritise compliance, performance, and ease of use. By collaborating with ID5, we continue to lead the way in providing our clients with the tools they need to navigate the evolving digital advertising landscape successfully.
Together ID5 and Evorra are simplifying the data process for media buyers and making it easier for them to generate and activate audiences for campaigns,” said Caitlin Borgman, Chief Commercial Officer at ID5. “Evorra’s easy to use platform coupled with ID5’s innovation identity resolution technology empowers advertisers to build and activate audiences seamlessly.”
Caitlin Borgman, Chief Commercial Officer, ID5
Stay tuned for more updates as we continue to expand our partnerships and enhance our platform’s capabilities.