Static segments. Fuzzy labels. No transparency. Evorra replaces them with a disciplined operating model that reconciles signals from independent providers into unified profiles — building a richer, more actionable picture of every customer and prospect from the digital experiences that define them.
For Data Clients
Precise audience intelligence, built from qualified signals
Evorra delivers qualified signals to compose audiences that outperform — across any data strategy, any client brief, on shared infrastructure that pays for itself, freeing more investment for working media
Not more data. More intelligent data.
Ease of use
Evorra is for marketers — not data scientists
Advanced infrastructure, built to deploy with consistency and ease across client portfolios, teams, and markets
- Every client brief translates strategy into precise audience execution, with consistent profile attributes across every channel
- Every audience comes with full signal provenance, so you know exactly which data sources contributed and why it performs
- Governed attribute controls let you tune and trade off signals to find the perfect audience composition for every brief
New data economy
Built for the new data economy
Commodity segments, managed services, and internal builds were never designed for the volume, fragmentation, and complexity of modern data proliferation. Evorra is built for exactly this new world
- Legacy data marketplaces have become the industry’s data junkyard. Billions of datasets, unknown quality, unknown freshness. Evorra’s infrastructure extracts the right profile features, building richer and more dimensional profiles as the network continues to scale
- Deploy in days, not months. No IT investment, no infrastructure build, no data engineering overhead. Evorra’s shared infrastructure delivers enterprise-grade audience capability immediately, with economics that compound
- Invite clients to securely upload their first-party data into dedicated data vaults, without agency access to the raw data. Evorra enriches those profiles with validated partner sources from the network, compounding audience intelligence while keeping client data ownership intact
Get Started
A live client audience in days, not months
The technical barriers are gone. The market opportunity is now. The only question is how quickly your team can pitch, build and win with audience capabilities that were previously out of reach.
- Organise your team around a new audience services proposition and start winning briefs you couldn’t before
- Any brief, any client, any market. Your team is ready to go live with custom audiences
- One platform, one workflow, consistent strategy execution across every team
Smarter economics
The operating model that pays for itself
Shared infrastructure means enterprise-grade audience capability that pays for itself, ready for business from day one
- Pay only for the audiences you activate. No infrastructure investment, no wasted spend on data you never use
- Data providers are compensated on the actual contribution of every profile signal and targeting ID used
- The more the network grows, the more powerful and economical Evorra becomes
Even more reasons
Collaboration built in
Build and maintain your audiences in conjunction with other agencies and teams to allow for efficiency and speed in audience activation.
Efficient, scalable activation
Integrate an increasing number of major, global activation platforms which are relevant to you. Activate easily across as many as you wish in a few clicks.
Secure, cloud-based solution
All your audiences are available safely in Evorra via our beautifully simple SaaS platform whenever and wherever you need them.
Customise audiences by vertical
Travel & Tourism
- Travel intenders
- Luxury travellers
- Rail, air, sea travel intenders
- Booked travellers
Retail
- Family household shoppers
- Sports fanatics
- Premium shoppers
- Ready-to-buy segments
Entertainment & Lifestyle
- Luxury and Premium segments
- Millenial / Gen Z consumer segments
- Fashion intenders
- Culture seekers
Common questions
Why buy one data source when you can extract the best signals from many, with full control? Most platforms offer prepackaged segments. Fixed labels, single source, no visibility into freshness or construction. Evorra reconciles signals from a curated network of Tier 1 data providers into unified, multidimensional profiles, giving you full control to select the perfect combination of user attributes for every brief. Shared infrastructure delivers enterprise-grade capability from account login, without the cost of building it alone. And because signals compound as the network grows, the intelligence gets sharper over time.
Your CDP manages your first-party data. Evorra makes it work harder. No company has a complete view of their customers. External signals from Evorra’s curated Tier 1 network fill the gaps, building a more complete picture of who your audiences are and what motivates their decisions. Enrich existing audiences for broader channel activation, then use them as seeds to model lookalikes and find new prospecting opportunities at scale.
DV360 is a powerful activation platform with unmatched inventory reach. Evorra doesn’t change that. What Evorra changes is the quality of audience intelligence you bring to it. Proprietary DV360 audiences lack transparency and are not portable to other digital platforms. Evorra sits independently above any activation platform. Build your own multidimensional audiences from qualified signals and activate through DV360 to concentrate spend on the highest yield impressions.
Absolutely. Evorra’s vast global population of profiles means you can build the right external audiences without licensing your own raw data feeds. As advertiser needs evolve, Evorra gives you the freedom to dynamically build and refine audiences that match exactly what each campaign demands, without being constrained by the data assets you own today.
Evorra offers flexible subscription models aligned to your consumption needs, from trial to full deployment. Our trial offer includes a planned rollout designed to deliver measurable ROI before you scale. Speak to our team about the model that works for your business
Yes, and it’s an important question. Your data never leaves your control. Evorra’s secure data vault environment allows you to upload and activate your first-party data without it being shared with or accessible to any other company on the platform. Used solely to build and activate your audiences, with complete data separation and ownership guaranteed throughout.
Every Evorra audience is dynamically constructed at the moment of activation, ensuring the latest user consents are validated across every contributing data source. If a user has opted out, their profile signals and identifiers are suppressed before the audience is built. Data is never activated without checking the specific consent requirements for the relevant market. Designed from a European GDPR perspective, Evorra’s framework supports the strictest global regulatory standards. For full details, please refer to the Evorra privacy policy.
No. Evorra was designed for marketers, not data scientists. The platform is intuitive enough for any member of your team to build, refine and activate audiences without technical resource. Evorra’s onboarding team works with you to get your first audience live quickly. The only thing left is deciding how to take your new audience capabilities to market
Now is the Opportunty
Speak to our team and have your first qualified audience live within days
