Evorra and LoopMe partner to deliver social and Meta audience activation at scale

We’re excited to announce a strategic partnership with LoopMe, enabling LoopMe’s rich audience segments, including PurchaseLoop, to be made available within the Evorra platform and delivered directly into Meta and other social platforms across APAC..

The partnership enables agencies and brands to tap into LoopMe’s audiences including 23+ million profiles in Australia, combined with Evorra’s activation infrastructure, supporting compliant and privacy-first audience delivery across Meta and other social channels.

Meeting demand for privacy-centric audience activation

As walled garden platforms continue to evolve their data and privacy requirements, agencies increasingly need reliable, scalable ways to activate audience data inside ecosystems like Meta. LoopMe’s PurchaseLoop and other behavioural segments offer strong retail-centric signals, while Evorra provides the infrastructure that makes those audiences available and actionable within the Evorra Marketplace.

With this integration, agencies can quickly discover, enable and deliver LoopMe audiences into their clients’ Meta campaigns, without the need for bespoke setup or manual file transfers.

“LoopMe’s audience signals, particularly PurchaseLoop, offer a valuable layer of behavioural insight for agencies activating inside social platforms. By providing an efficient way to access LoopMe data, we’re helping agencies quickly push high-quality segments into Meta and other channels in a compliant, scalable way.”

Aaron Ritoper, CEO and Co-founder, Evorra

What the partnership enables

Through the Evorra Marketplace, LoopMe Audiences including PurchaseLoop  segments can be:

• Discovered and enabled directly in Evorra
• Delivered into Meta social platforms for use in campaign targeting
• Activated at scale, with campaign management and governance controls
• Managed in a privacy-centric, compliant workflow

This unlocks a smoother workflow for agencies who want strong retail-linked audience signals without the operational friction of standalone onboarding.

“LoopMe’s audience signals, particularly PurchaseLoop, offer a valuable layer of behavioural insight for agencies activating inside social platforms. By providing an efficient way to access LoopMe data, we’re helping agencies quickly push high-quality segments into Meta and other channels in a compliant, scalable way.”

James Parker, Head of APAC, LoopMe

To learn more about LoopMe audiences available in the Evorra Marketplace, or to see how easy it is to activate them in your campaigns, contact your Evorra rep.