We are quickly becoming one of the world’s largest, next-gen audience platforms as our complaint audiences grow to over 145 million
Launching and growing a next-gen, compliant and scaled audience platform is hard. It has taken years of planning, conversations and coding. This week, we took another step in contributing to the responsible use of citizen data globally within digital advertising and marketing as over 145 million compliant and addressable audiences went live on our platform
We have been working hand-in-hand with some of the world’s largest brands and websites to build a next-generation audience platform ensuring only the consented and fully secure use of data. This has been hard, but rewarding. We are increasingly bringing together the ability for companies to compliantly monetise their data with the brands and agencies who are looking to leverage that data for their marketing communications.Aaron Ritoper, Evorra co-founder and CEO
Our growth to over 145 million compliant, addressable audiences is quite a milestone across the rapidly changing, digital advertising ecosystem. Evorra’s unique, SaaS approach in providing data-vault capabilities and additional minimal movement of data assurances means that both data owners and brands using that data can do so without the complexity or cost often seen in other, non-scaled approaches in the market.
We are on track to onboard close to a billion, addressable and compliant audiences by Q4. This is even more impressive when you consider that Evorra de-duplicates audiences for our brands and agencies before they activate against them. Our brand and agency partners are excited about this proposition as it enables scale while respecting data citizenship.Aaron Ritoper, Evorra co-founder and CEO
We continue to onboard agencies and brands across Europe the UK and the US as they increasingly seek to move away from old, cookie-based audience technologies to compliant and future proof platforms. As our audience footprint continues to skyrocket, our clients increasingly benefit from the unprecedented way we enable them to build simple, consented audiences at scale. Given Evorra’s trajectory to reach close to a billion compliant audiences by the end of 2023, these benefits are only set to increase.