Evorra’s global partnership with Lotame’s universal ID solution brings compliance, addressability and scale for brands in a cookieless future
We are proud to announce the launch of our global partnership with Lotame, and the integration of its Panorama ID universal identity solution and enable compliant and addressable audience building and activation at scale on Evorra.
The Lotame team at all levels has really embraced what Evorra is building in the compliant audience and data space from day one. Our objectives quickly aligned technically and strategically to drive a shared vision and approach to deliver the compliant, addressable and cookieless use of customer data through leveraging our respective technical approaches.”Aaron Ritoper, co-founder and CEO of Evorra
The use of Lotame’s Panorama ID solution across Evorra ensures that from a supply side, Evorra’s Data Partners can enhance the addressability of their data assets in a compliant manner without losing transparency nor control. Similarly agencies and brands using Evorra for their audience building needs, can be confident the audiences they build are compliant, cookieless and addressable on a range of activation partners, both SSP and DSP direct.
Access to customer data doesn’t always equate to benefit, which is why data connectivity and interoperability are so critical to the advertising ecosystem. Lotame Panorama ID empowers partners like Evorra to help their clients preserve addressability and derive the greatest value from customer data in the adtech ecosystem.”Ross McMillan, VP Commercial Solutions, EMEA, Lotame